The YouTuber’s Growing Attitude Problem

Like many people, I stopped paying for cable or satellite TV years ago, and gave up on free over-the-air broadcasts due to their lack of interesting content. This means that I now rely on a combination of paid streaming services (Netflix and Amazon Prime) and free online content (YouTube). Of these, YouTube is the most analogous to the broadcast television I grew up with. Content is uploaded on “channels” by individual content creators, with new “episodes” being uploaded according to their own production calendars, and revenue is generated through the placement of ads within that content, just like adverts (commercials to Americans) on TV.

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